How To Successfully Market Your Self Catering Property
Why Let Your Cottage in Cumbria?
Cumbria is one of the UK’s most popular tourist destinations, with 15.8 million visitors to the Lake District alone, every year! This is why Cumbria and the Lakes (and Southwest Scotland) is also an extremely popular area for second homes and holiday lettings; with all those visitors needing the perfect place to stay.
Whether you want to use an agency or not – to help boost your weekly bookings – successfully marketing your property yourself is just as important and knowing how to do this and the right tools to do it with is what we at A.B. Marketing & Design specialise in.
How Can We Help You Let Your Holiday Cottage?
With 7 years of Lake District holiday letting marketing experience, working for and in association with Lake District letting agencies, we offer a wealth of knowledge in getting your holiday home maximum exposure and therefore maximum bookings.
Whether you are looking to have everything setup for you to manage yourself or if you would like us to manage it all for you, we offer tailored packages from creating your own branding, stationary and website, all the way through to marketing your property via email, managing online travel agents such as Holiday Lettings or review sites such as Tripadvisor and sharing your holiday let on social. Whatever you need from us, be it a lot of help or a little, we are here to support, advise and encourage.
I Want to Take My Own Bookings?
Do you want to take online bookings? Not a problem. We can integrate simple, easy-to-use online bookings systems that work with popular payment processors such as PayPal; so you can manage your bookings entirely by yourself. We can also help you to forward bookings directly from your website to your agency if you use one – for those who prefer the agency to handle all of the customer service!
Which Holiday Letting Agencies Do You Work With?
In the past we have worked with Lakelovers Lake District Cottages, however we can work with any agency, online travel agent (such as Holiday Lettings, Air B’n’B, Booking.com etc.) or directly with you/your website to get your holiday cottage(s) as many bookings as possible.
What Holiday Cottage Marketing Services Do You Offer?
Here at A.B. Marketing & Design we are a full service agency, however our services are always tailored to our clients needs and you can pick and choose which services you would like and how involved you would like to be in your cottage marketing.
Our available holiday letting services include:
- Branding & Logo Design
- Web Design and Development – Including Online Booking Integration
- Stationary Design and Printing
- Search Engine Optimisation (SEO)
- PPC and Other Web Advertising
- Online Travel Agent Setup and Management – Let your cottage on other websites too, such as Holiday Lettings, Owners Direct and Air B’n’B
- Web Management
- Email Marketing
- Social Media Marketing
- Professional Photography and Videography via our partners
- PR and Editorial Marketing
- Competition Management – Help promote your cottage by offering people the chance to WIN a Holiday in it!
If you own a holiday cottage in the Lake District, Solway Coast, Eden Valley, Cumbria or Southwest Scotland, (or anywhere in the UK) we can help you promote your property and increase your bookings!
For more information, including FREE advice and a FREE no-obligation estimate, please get in touch here!